About True Track Software
True Track Software has spent over a decade doing one thing exceptionally well, building software that makes dealerships run better.
At the heart of what we do is Pyramid DMS, our flagship dealer management system trusted by motorcycle, agricultural, ground care, and caravan dealerships across the UK. Pyramid isn’t a generic platform retrofitted for the dealer market, it’s purpose-built from the ground up, designed around the real-world workflows of the businesses that use it every day.
We’re a small team with a big product. That means our customers get the kind of attentive, knowledgeable support that larger software vendors simply can’t offer. When something needs fixing, we fix it. When a customer needs something new, we listen. It’s an approach that has earned us one of the lowest churn rates in the industry, because when dealers choose Pyramid, they tend to stay.
Beyond our DMS, we support clients with commercial web design and e-commerce development, helping dealerships build the kind of online presence that drives real business. From lead-generating websites to fully integrated e-commerce platforms, we bring the same attention to detail to every project we take on.
We’re growing, year on year, because the demand for smarter, more connected dealer management tools is only heading in one direction. And we’re building Pyramid to lead that charge.
Our Specialist Team
Amelia Clover
Co- Founder
Beckett Hayden
Deputi Manager
Julian Wyat
Finance Manager
Archer Graham
Founder
Our Client Reviews
Bob Evans
Managing Director at Grantham Caravans LTDGrantham’s, the trading name of Grantham Caravans Ltd, has been in business for 30 years across two sites, employing around 50 people. Our operations cover new and used caravan and motorhome sales, e-commerce, parts and accessories, and a large service and repair workshop.
In 2022, we sought a modern Dealer Management System (DMS) to replace our outdated one. We required strong integration across sales, stock control, parts, workshop planning and reporting, financial accounting, and multi-site/company operations—all cloud-based to avoid server costs.
Pyramid impressed us with its advanced workshop planning and reporting tools, extensive performance and profitability reports, well-integrated financial accounts, fast data retrieval, and smooth transfer from our old system. It has increased staff productivity and overall business efficiency.
The support team is prompt and reliable, and we’d be happy to demonstrate Pyramid to anyone considering it.
Steve Gammon
MD at Garden Machines Northampton LtdMoving to a new Dealer Management System was a significant project, but the Pyramid DMS team made the transition seamless from start to finish. They successfully migrated all of our data with minimal disruption and delivered a fully integrated platform across every department, improving efficiency throughout the business. The integration with our warehouse and eCommerce operations has streamlined our day-to-day operations, with customer orders being downloaded automatically and dispatch information processed seamlessly, removing the need for manual intervention. This end-to-end automation has improved accuracy, increased productivity, and provided greater visibility across the entire order fulfilment process.
William Page
Managing Director at John Page TrailersWe have been signed up with True Track for two years now. We have been working with the team to refine it to cater better for the trailer industry as it primarily was designed for the motorbike industry.
The system is a lot easier to navigate than other systems we have tried. The support team at Truetrack are always a pleasure to deal with and are really helpful when we have needed them.
Jez has taken time to come and see us to experience our day to day usage and worked with us to improve the system further. What we really appreciate is that Jez is willing to listen, and make necessary changes to improve Pyramid, which in turn helps our business to flow and operate better
Ed Offer
General Manager at Hampshire Garden MachineryAs with all dealerships in our industry our management system is of upmost importance to us. We found it tricky finding something that met our diverse needs, however Pyramid fit the bill much better than all other systems available. What has been really impressive, is the support we had with areas of the software that we wanted to change or adapt, even to the extent where Jez and the team have added a complete collection & delivery module for us to utilise.
Installation was swift and initial training was comprehensive. Having the True Track team on hand to work though queries has been invaluable, always remaining pleasant and professional throughout. It has made, what could have been a stressful process, pain-free.
A huge thumbs up from us!
Peter Day
Managing Director at Stag Enviromental LtdOur Exmoor-based Polaris ATV & UTV center expanded its service and customer base over the past year, necessitating an upgrade in our business management software to maintain our commitment to superior products and support. We sought a system with comprehensive customer and vehicle tracking, inventory management, financial integration, and a CRM suitable for both workshop and sales. We also required a dedicated app for our technicians. After evaluating several Dealer Management Systems without finding one that met our expectations, we found Pyramid by True Track Software. The responsiveness of their team and a demo led by their managing director, Jez, showed a promising, user-friendly system. Jez's commitment to adapting their software to our needs convinced us to proceed.
During the initial weeks of using the new system, we have relied on the help of the remote support team at True Track as we navigate through the new setup. Not only do they answer the phone promptly, but they are also incredibly friendly and helpful. Furthermore, they continue to develop features for us since the installation, which is reassuring as our business continues to grow.
Thank you to Jez and the entire team!
Andrew Meek
Managing Director at Congleton Garden Machinery LtdThe Pyramid DMS integration process was executed flawlessly, accompanied by exceptional support.
What sets them apart is their outstanding integration and customer development capabilities, which have greatly improved our retail operations and management information, exceeding our expectations.
David Hackshall
Managing Director at West Coast Harley DavidsonThe Pyramid integration was seamless, and their support is first class. The DMS is so intuitive to use it’s a pleasure to work with. Moreover, it has improved our retail and management information beyond expectations.
We are delighted with our partnership with True Track Software and Pyramid DMS.
Mark Dean
Managing Director at Ducati CoventryWe were apprehensive in changing our DMS over to Pyramid, but we had nothingto worry about. The team at True Track migrated our data, trained our staff and wereon-site when we went live to ensure a smooth transition. The biggest bonus is having a company who listens to suggestions and implementsthem into the DMS, and a DMS that has improved all areas within the business.
Alex Hogg
Managing Director at StreetbikeTrue Track Software provided a DMS that has exceeded our expectations. From a seamless initial install to ecommerce integration, reporting, prospecting and so much more.
With constant development and fantastic customer support from the True Track team, our business will be well placed to continue growth along with the ever-changing landscape that is motorcycle retail.
Chris Booth
Managaing Director Ducati Manchester, Ducati Preston, Ducati StokeChanging your Dealer Management System is not a light decision. Since moving to Pyramid DMS we've never looked back.
Frank Haynes
Managing Director Sheffield Motorcycles Centre (SMC Bikes)A great system and intuitive to use, enables us to run our business smoothly. Support and advice is first class. Truetrack's system gets the job done with no fuss, so glad we moved over to Pyramid.
David
Managing Director - DPC DistributionSince Migrating our DMS to Pyramid we have never looked back, Great System, Great After Sales Support, Great Company
Dave Smith
Managing Director - Thunder RoadTrue Track Software have delivered a Dealer Management System that has exceeded our expectations!
Stefan Rees
Managing Director - Tri-MotiveTrue Track Software have delivered a comprehensive and easyto use DMS and B2B online business portal and a lot more...1 year on and very happy with True Track Software and look forward to the future and further developement.